Sales · Family
Quota-carrying
The revenue engine — from booking meetings as an SDR to closing strategic accounts. Pay is OTE (base + commission at target); attainment drives everything.
Indicative, sourced ranges — not a guarantee.
Roles at a glance
| Role | Level | Median | Difficulty | Demand | AI-risk |
|---|---|---|---|---|---|
| Sales Development Rep (SDR) | R1 | $85,000 | Low | High | High |
| Account Executive (AE) | A1 | $200,000 | Med | High | Med |
| Senior Account Executive | A2 | $240,000 | Med | High | Low |
| Enterprise Account Executive | A3 | $275,000 | High | Med | Low |
| Strategic Account Executive | A4 | $300,000 | High | Med | Low |
What each role pays
Climb the ladder
Progression is driven by scope and level, not tenure.
Credentials that help
Credentials help entry and specialisation; scope drives seniority.
- Sandler Sales training · $3,000
- Salesforce Certified Administrator · $200
- MEDDIC / MEDDPICC certification (MEDDIC Academy) · $297
- Challenger Sale training/certification · Quote-based; aggregators cite $400 to several thousand per learner
FAQ
Typical total compensation across this family runs $85,000–$300,000 (US, indicative), from Sales Development Rep (SDR) to Strategic Account Executive.
Sales Development Rep (SDR) carries the strongest hiring demand in this family (high). Very high front-line hiring volume + churn (RepVue), but broad BLS sales-rep SOC only +1% and AI automation is a headwind - high near-term openings, softening structural demand. Net 3 on current volume, watch AI.
Progression is by scope and level, not tenure — e.g. Sales Development Rep (SDR) → Account Executive (AE) (~1.75 yrs typical).
Explore the roles
Figures are indicative, in USD, and never a guarantee of an outcome. Personas and guides are added as the family's content is authored.